A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe

This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.

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Bibliographic Details
Main Author:	Manoharan, Sharmila
Format:	Thesis
Published:	2010
Subjects:	HF5546-5548.6 Office management
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id	my-mmu-ep.1076
record_format	uketd_dc
spelling	my-mmu-ep.10762010-07-28T10:25:24Z A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe 2010-04 Manoharan, Sharmila HF5546-5548.6 Office management This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea. 2010-04 Thesis http://shdl.mmu.edu.my/1076/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5546-5548.6 Office management
spellingShingle	HF5546-5548.6 Office management Manoharan, Sharmila A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
description	This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.
format	Thesis
qualification_level	Master's degree
author	Manoharan, Sharmila
author_facet	Manoharan, Sharmila
author_sort	Manoharan, Sharmila
title	A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
title_short	A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
title_full	A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
title_fullStr	A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
title_full_unstemmed	A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
title_sort	comparative study on the potentials of mobile commerce in selective countries in asia and europe
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2010
_version_	1747829285418172416

A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe

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