A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.
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Main Author: | Manoharan, Sharmila |
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Format: | Thesis |
Published: |
2010
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