A Study On Consumer Adoption Towards 3G Service In Malaysia

The study was undertaken to evaluate the factors that encourage the usage of 3G services in Malaysia. This paper concludes that consumer adoption of 3G services has a potential to progress to greater scales of height despite the current slow growth.

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Bibliographic Details
Main Author: Govindasamy, Naveena
Format: Thesis
Published: 2006
Subjects:
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