Factors Affecting The Adoption Of Internet Banking In Kingdom Of Saudi Arabia

This study investigates customers' adoption behavior within the context of Kingdom od Saudi Arabia Internet banking services. A research framework based on the extension of Technology Acceptance Model and Social Cognitive Theory was developed to identify factors that would influence the adoptio...

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Bibliographic Details
Main Author: Kasim, Zameel Amanoor
Format: Thesis
Published: 2008
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