Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management

Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employee...

Full description

Saved in:
Bibliographic Details
Main Author: Tan, Soo Leong
Format: Thesis
Published: 2008
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!