Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management

Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employee...

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Main Author:	Tan, Soo Leong
Format:	Thesis
Published:	2008
Subjects:	HD28-70 Management Industrial Management
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id	my-mmu-ep.1304
record_format	uketd_dc
spelling	my-mmu-ep.13042010-08-19T03:55:10Z Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management 2008-04 Tan, Soo Leong HD28-70 Management. Industrial Management Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employees of two large Malaysian organizations, a telecommunication and an automobile company. 2008-04 Thesis http://shdl.mmu.edu.my/1304/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Tan, Soo Leong Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
description	Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employees of two large Malaysian organizations, a telecommunication and an automobile company.
format	Thesis
qualification_level	Master's degree
author	Tan, Soo Leong
author_facet	Tan, Soo Leong
author_sort	Tan, Soo Leong
title	Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
title_short	Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
title_full	Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
title_fullStr	Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
title_full_unstemmed	Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
title_sort	achieving customer intimacy through application of knowledge management in customer relationship management
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829339993407488

Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management

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