Consumer Purchase Decision On Teakwood Furniture In Klang Valley
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.
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my-mmu-ep.13222010-08-23T00:50:36Z Consumer Purchase Decision On Teakwood Furniture In Klang Valley 2007-12 Arjunan, A. Ravendiran NK Decorative arts Applied arts Decoration and ornament The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem. 2007-12 Thesis http://shdl.mmu.edu.my/1322/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
NK Decorative arts Applied arts Decoration and ornament |
| spellingShingle |
NK Decorative arts Applied arts Decoration and ornament Arjunan, A. Ravendiran Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| description |
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Arjunan, A. Ravendiran |
| author_facet |
Arjunan, A. Ravendiran |
| author_sort |
Arjunan, A. Ravendiran |
| title |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| title_short |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| title_full |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| title_fullStr |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| title_full_unstemmed |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
| title_sort |
consumer purchase decision on teakwood furniture in klang valley |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2007 |
| _version_ |
1747829344382746624 |