A Comparative Study Of Dry Cat Food Product Attributes - Science Diet VS Friskies

This research has been conducted to investigate the significance of dry food attributes between Science Diet and Friskies and customers' perception towards dry cat food's attributes, benefits in consequences of product use by cats and personal values for cats.

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书目详细资料
主要作者: Na, Zhang
格式: Thesis
出版: 2008
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