An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and informat...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| منشور في: |
2008
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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