An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd

An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd

Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and informat...

Full description

Saved in:
Bibliographic Details
Main Author: Cheam, Yean Joo
Format: Thesis
Published: 2008
Subjects:
HF5410-5417.5 Marketing
Distribution of products
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1340
record_format uketd_dc
spelling my-mmu-ep.13402010-09-02T06:38:38Z An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd 2008-01 Cheam, Yean Joo HF5410-5417.5 Marketing. Distribution of products Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence. 2008-01 Thesis http://shdl.mmu.edu.my/1340/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Cheam, Yean Joo
An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
description Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence.
format Thesis
qualification_level Master's degree
author Cheam, Yean Joo
author_facet Cheam, Yean Joo
author_sort Cheam, Yean Joo
title An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
title_short An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
title_full An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
title_fullStr An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
title_full_unstemmed An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
title_sort application of integrated marketing communications in wyeth(m) sdn bhd
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829348527767552

Similar Items