Developing Strategies For Competitive Advantage : A Study On Ann Joo Resources Berhad

This paper seeks to develop strategies for Ann Joo Resources Berhad (AJR) in creating competitive advantages especially during this crucial time. This is achieved through a case study of AJR who is in Malaysian upstream steel businesses.

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Bibliographic Details
Main Author: Hooi, Chet Kai
Format: Thesis
Published: 2010
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