The Impact Of TQM On Customer Satisfaction: An Empirical Analysis Of Service Organizations In Malaysia.

The main purpose of this study was to investigate the relationship between TQM practices and customer satisfaction, from the managers' perspectives. It was proposed that the six TQM dimensions, namely (i) leadership, (ii) strategic planning, (iii) customer focus, (ii) process management, (v) in...

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主要作者: Yi, Sit Wen
格式: Thesis
出版: 2008
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