Brand Awareness Of Private Tertiary Education Institutions

This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.

Saved in:
Bibliographic Details
Main Author: Cheong, Eva Wai Ling
Format: Thesis
Published: 2008
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!