Brand Awareness Of Private Tertiary Education Institutions
This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.
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2008
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my-mmu-ep.14752010-10-05T06:30:28Z Brand Awareness Of Private Tertiary Education Institutions 2008-12 Cheong, Eva Wai Ling HF5410-5417.5 Marketing. Distribution of products This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. 2008-12 Thesis http://shdl.mmu.edu.my/1475/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Cheong, Eva Wai Ling Brand Awareness Of Private Tertiary Education Institutions |
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This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Cheong, Eva Wai Ling |
author_facet |
Cheong, Eva Wai Ling |
author_sort |
Cheong, Eva Wai Ling |
title |
Brand Awareness Of Private Tertiary Education Institutions |
title_short |
Brand Awareness Of Private Tertiary Education Institutions |
title_full |
Brand Awareness Of Private Tertiary Education Institutions |
title_fullStr |
Brand Awareness Of Private Tertiary Education Institutions |
title_full_unstemmed |
Brand Awareness Of Private Tertiary Education Institutions |
title_sort |
brand awareness of private tertiary education institutions |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
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1747829381141626880 |