Brand Awareness Of Private Tertiary Education Institutions

This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.

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Bibliographic Details
Main Author:	Cheong, Eva Wai Ling
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1475
record_format	uketd_dc
spelling	my-mmu-ep.14752010-10-05T06:30:28Z Brand Awareness Of Private Tertiary Education Institutions 2008-12 Cheong, Eva Wai Ling HF5410-5417.5 Marketing. Distribution of products This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. 2008-12 Thesis http://shdl.mmu.edu.my/1475/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Cheong, Eva Wai Ling Brand Awareness Of Private Tertiary Education Institutions
description	This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.
format	Thesis
qualification_level	Master's degree
author	Cheong, Eva Wai Ling
author_facet	Cheong, Eva Wai Ling
author_sort	Cheong, Eva Wai Ling
title	Brand Awareness Of Private Tertiary Education Institutions
title_short	Brand Awareness Of Private Tertiary Education Institutions
title_full	Brand Awareness Of Private Tertiary Education Institutions
title_fullStr	Brand Awareness Of Private Tertiary Education Institutions
title_full_unstemmed	Brand Awareness Of Private Tertiary Education Institutions
title_sort	brand awareness of private tertiary education institutions
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829381141626880

Brand Awareness Of Private Tertiary Education Institutions

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