A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry

In this research by attention to the role and preference of E&E industry and by goal of using CRM in these industries research, we found that, there are several key success factors for enhancing the E&E industry.

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Bibliographic Details
Main Author: Navabakhsh, Aminallah
Format: Thesis
Published: 2008
Subjects:
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