Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley

This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.

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Bibliographic Details
Main Author: Sheau Zing, Jessica Ho
Format: Thesis
Published: 2010
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