Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley

Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley

This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.

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Bibliographic Details
Main Author: Sheau Zing, Jessica Ho
Format: Thesis
Published: 2010
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1760
record_format uketd_dc
spelling my-mmu-ep.17602010-11-11T09:13:41Z Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley 2010-08 Sheau Zing, Jessica Ho HF5410-5417.5 Marketing. Distribution of products This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. 2010-08 Thesis http://shdl.mmu.edu.my/1760/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Sheau Zing, Jessica Ho
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
description This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
format Thesis
qualification_level Master's degree
author Sheau Zing, Jessica Ho
author_facet Sheau Zing, Jessica Ho
author_sort Sheau Zing, Jessica Ho
title Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
title_short Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
title_full Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
title_fullStr Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
title_full_unstemmed Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
title_sort baby boomers\' buying behaviour of consumer products in klang valley
granting_institution Multimedia University
granting_department Research Library
publishDate 2010
_version_ 1747829448938356736

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