Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
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my-mmu-ep.17602010-11-11T09:13:41Z Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley 2010-08 Sheau Zing, Jessica Ho HF5410-5417.5 Marketing. Distribution of products This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. 2010-08 Thesis http://shdl.mmu.edu.my/1760/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
| spellingShingle |
HF5410-5417.5 Marketing Distribution of products Sheau Zing, Jessica Ho Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| description |
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Sheau Zing, Jessica Ho |
| author_facet |
Sheau Zing, Jessica Ho |
| author_sort |
Sheau Zing, Jessica Ho |
| title |
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_short |
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_full |
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_fullStr |
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_full_unstemmed |
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_sort |
baby boomers\' buying behaviour of consumer products in klang valley |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2010 |
| _version_ |
1747829448938356736 |