Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran
This sudy as an eplanatory research tries to scrutinize the relationship between the publisher\'s brand identity and sales of management books in Iran. In the current study, the impact of each construct as an explanatory variable on the sales as the response variable in terms of number of books...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2010
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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