E-CRM in Online Gaming: Creating Value for the Player
This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|