E-CRM in Online Gaming: Creating Value for the Player

This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "...

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Bibliographic Details
Main Author:	Hoda Sheidaei
Format:	Thesis
Published:	2009
Subjects:	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
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id	my-mmu-ep.270
record_format	uketd_dc
spelling	my-mmu-ep.2702010-04-12T10:12:44Z E-CRM in Online Gaming: Creating Value for the Player 2009-12 Hoda Sheidaei, TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side). 2009-12 Thesis http://shdl.mmu.edu.my/270/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
spellingShingle	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television Hoda Sheidaei, E-CRM in Online Gaming: Creating Value for the Player
description	This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side).
format	Thesis
qualification_level	Master's degree
author	Hoda Sheidaei,
author_facet	Hoda Sheidaei,
author_sort	Hoda Sheidaei,
title	E-CRM in Online Gaming: Creating Value for the Player
title_short	E-CRM in Online Gaming: Creating Value for the Player
title_full	E-CRM in Online Gaming: Creating Value for the Player
title_fullStr	E-CRM in Online Gaming: Creating Value for the Player
title_full_unstemmed	E-CRM in Online Gaming: Creating Value for the Player
title_sort	e-crm in online gaming: creating value for the player
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829095090094080

E-CRM in Online Gaming: Creating Value for the Player

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