The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
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my-mmu-ep.3082021-08-23T06:43:38Z The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran 2009-09 Abdollahi, Bita HD Industries. Land use. Labor The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. 2009-09 Thesis http://shdl.mmu.edu.my/308/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HD Industries Land use Labor |
spellingShingle |
HD Industries Land use Labor Abdollahi, Bita The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
description |
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Abdollahi, Bita |
author_facet |
Abdollahi, Bita |
author_sort |
Abdollahi, Bita |
title |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
title_short |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
title_full |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
title_fullStr |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
title_full_unstemmed |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
title_sort |
impact of advertising versus word of mouth in consumer decision making process in iran |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2009 |
_version_ |
1776101410832646144 |