Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides

This study is driven by explanatory and descriptive object in hope to explore new area of study that suggested by many scholars. This study were to understand attitudes and behaviour of user acceptance of social media for information search to buy product and to examine the impact of perceived usefu...

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Bibliographic Details
Main Author: Amirinejad, Mehdi
Format: Thesis
Published: 2012
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