Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides
This study is driven by explanatory and descriptive object in hope to explore new area of study that suggested by many scholars. This study were to understand attitudes and behaviour of user acceptance of social media for information search to buy product and to examine the impact of perceived usefu...
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my-mmu-ep.35662012-11-09T05:19:27Z Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides 2012-04-23 Amirinejad, Mehdi HF Commerce This study is driven by explanatory and descriptive object in hope to explore new area of study that suggested by many scholars. This study were to understand attitudes and behaviour of user acceptance of social media for information search to buy product and to examine the impact of perceived usefulness,perceived ease of use,perceived risk and trust impact on user acceptance of user acceptance of purchase search info via Social media. 2012-04 Thesis http://shdl.mmu.edu.my/3566/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Amirinejad, Mehdi Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| description |
This study is driven by explanatory and descriptive object in hope to explore new area of study that suggested by many scholars. This study were to understand attitudes and behaviour of user acceptance of social media for information search to buy product and to examine the impact of perceived usefulness,perceived ease of use,perceived risk and trust impact on user acceptance of user acceptance of purchase search info via Social media. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Amirinejad, Mehdi |
| author_facet |
Amirinejad, Mehdi |
| author_sort |
Amirinejad, Mehdi |
| title |
Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| title_short |
Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| title_full |
Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| title_fullStr |
Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| title_full_unstemmed |
Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides |
| title_sort |
online consumer's acceptance of social networking sites as shopping guides |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2012 |
| _version_ |
1747829515745230848 |