Augmented Reality And Effective Delivery Of Advertisement Message

This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is...

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Bibliographic Details
Main Author: Bartaripour, Mohammad Mehdi
Format: Thesis
Published: 2011
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