Augmented Reality And Effective Delivery Of Advertisement Message
This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is...
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| Format: | Thesis |
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2011
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| Summary: | This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement. |
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