Augmented Reality And Effective Delivery Of Advertisement Message

This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is...

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Bibliographic Details
Main Author:	Bartaripour, Mohammad Mehdi
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing Distribution of products HF Commerce
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id	my-mmu-ep.3577
record_format	uketd_dc
spelling	my-mmu-ep.35772012-11-08T02:53:27Z Augmented Reality And Effective Delivery Of Advertisement Message 2011-12-14 Bartaripour, Mohammad Mehdi HF5410-5417.5 Marketing. Distribution of products HF Commerce This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement. 2011-12 Thesis http://shdl.mmu.edu.my/3577/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products HF Commerce
spellingShingle	HF5410-5417.5 Marketing Distribution of products HF Commerce Bartaripour, Mohammad Mehdi Augmented Reality And Effective Delivery Of Advertisement Message
description	This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement.
format	Thesis
qualification_level	Master's degree
author	Bartaripour, Mohammad Mehdi
author_facet	Bartaripour, Mohammad Mehdi
author_sort	Bartaripour, Mohammad Mehdi
title	Augmented Reality And Effective Delivery Of Advertisement Message
title_short	Augmented Reality And Effective Delivery Of Advertisement Message
title_full	Augmented Reality And Effective Delivery Of Advertisement Message
title_fullStr	Augmented Reality And Effective Delivery Of Advertisement Message
title_full_unstemmed	Augmented Reality And Effective Delivery Of Advertisement Message
title_sort	augmented reality and effective delivery of advertisement message
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2011
_version_	1747829518423293952

Augmented Reality And Effective Delivery Of Advertisement Message

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