Augmented Reality And Effective Delivery Of Advertisement Message
This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is...
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my-mmu-ep.35772012-11-08T02:53:27Z Augmented Reality And Effective Delivery Of Advertisement Message 2011-12-14 Bartaripour, Mohammad Mehdi HF5410-5417.5 Marketing. Distribution of products HF Commerce This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement. 2011-12 Thesis http://shdl.mmu.edu.my/3577/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management |
institution |
Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products HF Commerce |
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HF5410-5417.5 Marketing Distribution of products HF Commerce Bartaripour, Mohammad Mehdi Augmented Reality And Effective Delivery Of Advertisement Message |
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This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Bartaripour, Mohammad Mehdi |
author_facet |
Bartaripour, Mohammad Mehdi |
author_sort |
Bartaripour, Mohammad Mehdi |
title |
Augmented Reality And Effective Delivery Of Advertisement Message |
title_short |
Augmented Reality And Effective Delivery Of Advertisement Message |
title_full |
Augmented Reality And Effective Delivery Of Advertisement Message |
title_fullStr |
Augmented Reality And Effective Delivery Of Advertisement Message |
title_full_unstemmed |
Augmented Reality And Effective Delivery Of Advertisement Message |
title_sort |
augmented reality and effective delivery of advertisement message |
granting_institution |
Multimedia University |
granting_department |
Faculty of Management |
publishDate |
2011 |
_version_ |
1747829518423293952 |