Best Practices of Strategic Alliances of Malaysian Firms

This paper explores the criterion\'s used by firms to select their partners and contributions that the respective firms bring to the alliance as well as the inter partner relationship which includes the difficulties encountered and the resulting effect on the alliance that is formed. This thesi...

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Bibliographic Details
Main Author: Ratan Singh, Bimeldip Kaur
Format: Thesis
Published: 2012
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