Passengers' Perceptions Towards Low Cost Carriers In Malaysia

The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the predictio...

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Bibliographic Details
Main Author: Zahedian, Nima
Format: Thesis
Published: 2012
Subjects:
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