Passengers' Perceptions Towards Low Cost Carriers In Malaysia

The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the predictio...

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Bibliographic Details
Main Author:	Zahedian, Nima
Format:	Thesis
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3679
record_format	uketd_dc
spelling	my-mmu-ep.36792012-12-13T01:22:17Z Passengers' Perceptions Towards Low Cost Carriers In Malaysia 2012-08-13 Zahedian, Nima HF5410-5417.5 Marketing. Distribution of products The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the prediction of customer perception. Improving of safety has the greatest effect,and this is followed by decreasing of fare and price which has a significant effect on customer perception. 2012-08 Thesis http://shdl.mmu.edu.my/3679/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Zahedian, Nima Passengers' Perceptions Towards Low Cost Carriers In Malaysia
description	The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the prediction of customer perception. Improving of safety has the greatest effect,and this is followed by decreasing of fare and price which has a significant effect on customer perception.
format	Thesis
qualification_level	Master's degree
author	Zahedian, Nima
author_facet	Zahedian, Nima
author_sort	Zahedian, Nima
title	Passengers' Perceptions Towards Low Cost Carriers In Malaysia
title_short	Passengers' Perceptions Towards Low Cost Carriers In Malaysia
title_full	Passengers' Perceptions Towards Low Cost Carriers In Malaysia
title_fullStr	Passengers' Perceptions Towards Low Cost Carriers In Malaysia
title_full_unstemmed	Passengers' Perceptions Towards Low Cost Carriers In Malaysia
title_sort	passengers' perceptions towards low cost carriers in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829542065537024

Passengers' Perceptions Towards Low Cost Carriers In Malaysia

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