Passengers' Perceptions Towards Low Cost Carriers In Malaysia
The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the predictio...
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Main Author: | Zahedian, Nima |
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Format: | Thesis |
Published: |
2012
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