An Exploratory Study Factors Influencing E-Shopping In Klang Valley,Malaysia

This study aims to find out the different preferences of consumers who prefer either online or offline shopping and the factors that cause them to choose one over the other. This study main aims to discover the factors that cause excitement for future online shoppers and the resulting behaviors of t...

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Bibliographic Details
Main Author: Ng , Mei Jian
Format: Thesis
Published: 2012
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