The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concep...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2012
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|