Store-Image And Its Effect On Customer Perception

This research study is meant to explore the image of apparel stores and its effect on the Customer Perception in Malaysia.This research study aims and concentrates on the essential key elements of store image such as Store Atmosphere,Music,Merchandise Quality,Service,Price,Convenience and Customer P...

Full description

Saved in:
Bibliographic Details
Main Author: Hosseini, Zohre
Format: Thesis
Published: 2012
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!