Store-Image And Its Effect On Customer Perception
This research study is meant to explore the image of apparel stores and its effect on the Customer Perception in Malaysia.This research study aims and concentrates on the essential key elements of store image such as Store Atmosphere,Music,Merchandise Quality,Service,Price,Convenience and Customer P...
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| Format: | Thesis |
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2012
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| Summary: | This research study is meant to explore the image of apparel stores and its effect on the Customer Perception in Malaysia.This research study aims and concentrates on the essential key elements of store image such as Store Atmosphere,Music,Merchandise Quality,Service,Price,Convenience and Customer Perception. |
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