Evaluating brand equity of home appliance brands in Tehran (A perspective on local and international brands)

The target of this research is to evaluate of local and international home appliance brand equity in Iran market from woman consumer point of view and also the effect of brand equity on purchasing intention, beside Aeker brand equity model to help researchers and managers. Three international brands...

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Bibliographic Details
Main Author: Sarkhosh, Shima
Format: Thesis
Published: 2013
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