Impact of Total Quality Management (TQM) and Sun Tzu Art of War strategies on Sustainable Competitive Advantage (SCA): A study of Malaysian manufacturing industries

In recent years there were many studies, both internationally and locally, suggesting that the adaptation and implementation of Total Quality Management (TQM) is likely to improve an organization’s competitive posit ion. Hence, a considerable amount of literatures available have examined the relatio...

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Bibliographic Details
Main Author: Vinayan, Gowrie
Format: Thesis
Published: 2012
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