Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food

Organic fast food among Malaysian consumers is a new issue in the global fast food and organic industry. Conversely, as more people are eating foods bought from fast food restaurants, this eating out lifestyle has further heightened the problems of unhealthy eating and unbalanced diets (Azlina Samsu...

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Bibliographic Details
Main Author: Othman, Charraz
Format: Thesis
Published: 2014
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