Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food

Organic fast food among Malaysian consumers is a new issue in the global fast food and organic industry. Conversely, as more people are eating foods bought from fast food restaurants, this eating out lifestyle has further heightened the problems of unhealthy eating and unbalanced diets (Azlina Samsu...

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書目詳細資料
主要作者:	Othman, Charraz
格式:	Thesis
出版:	2014
主題:	HF5001-6182 Business
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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