Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food
Organic fast food among Malaysian consumers is a new issue in the global fast food and organic industry. Conversely, as more people are eating foods bought from fast food restaurants, this eating out lifestyle has further heightened the problems of unhealthy eating and unbalanced diets (Azlina Samsu...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 出版: |
2014
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|