The determinants of nostalgia sentiment sensitivity in nostalgic driven advertising
The advertising industry today indisputably has colossal amounts of influence towards businesses; where in year 2012 alone the global advertising expenditure reported a massive USD 503 billion spent and is predicted to keep rising in years to come. For whatever objective there is in organizations de...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2014
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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