Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice

This paper attempts to find out what consumers think of shopping center branding. It set the scene by describing the situation in the local Malaysian shopping center industry. Despite the slow pace in the local industry due to the current economic climate, developers are still building more new cent...

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Bibliographic Details
Main Author: Mohd Idris, Aida Syukrena
Format: Thesis
Published: 2002
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