Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice

Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice

This paper attempts to find out what consumers think of shopping center branding. It set the scene by describing the situation in the local Malaysian shopping center industry. Despite the slow pace in the local industry due to the current economic climate, developers are still building more new cent...

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Main Author: Mohd Idris, Aida Syukrena
Format: Thesis
Published: 2002
Subjects:
LB2361 Curriculum
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spelling my-mmu-ep.5472010-06-24T11:25:23Z Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice 2002-09 Mohd Idris, Aida Syukrena LB2361 Curriculum This paper attempts to find out what consumers think of shopping center branding. It set the scene by describing the situation in the local Malaysian shopping center industry. Despite the slow pace in the local industry due to the current economic climate, developers are still building more new centers which could lead to more problems such as over -storing of retail space and threatened survival of retailers, which could have an adverse effect on shopping centers as they are highly tenant-dependent. So how can a shopping center overcome this problem? One way is through branding. 2002-09 Thesis http://shdl.mmu.edu.my/547/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Resech Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Mohd Idris, Aida Syukrena
Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
description This paper attempts to find out what consumers think of shopping center branding. It set the scene by describing the situation in the local Malaysian shopping center industry. Despite the slow pace in the local industry due to the current economic climate, developers are still building more new centers which could lead to more problems such as over -storing of retail space and threatened survival of retailers, which could have an adverse effect on shopping centers as they are highly tenant-dependent. So how can a shopping center overcome this problem? One way is through branding.
format Thesis
qualification_level Master's degree
author Mohd Idris, Aida Syukrena
author_facet Mohd Idris, Aida Syukrena
author_sort Mohd Idris, Aida Syukrena
title Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
title_short Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
title_full Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
title_fullStr Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
title_full_unstemmed Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice
title_sort consumer perception of shopping center branding and its role in shopping center choice
granting_institution Multimedia University
granting_department Resech Library
publishDate 2002
_version_ 1747829158962003968

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