Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to pe...

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Bibliographic Details
Main Author: Mohd Mandak, Noorasikin
Format: Thesis
Published: 2002
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