Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to pe...

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Main Author: Mohd Mandak, Noorasikin
Format: Thesis
Published: 2002
Subjects:
LB2361 Curriculum
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id my-mmu-ep.573
record_format uketd_dc
spelling my-mmu-ep.5732010-06-24T11:11:32Z Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness 2002-09 Mohd Mandak, Noorasikin LB2361 Curriculum The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to penetrate global market. 2002-09 Thesis http://shdl.mmu.edu.my/573/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Mohd Mandak, Noorasikin
Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
description The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to penetrate global market.
format Thesis
qualification_level Master's degree
author Mohd Mandak, Noorasikin
author_facet Mohd Mandak, Noorasikin
author_sort Mohd Mandak, Noorasikin
title Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
title_short Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
title_full Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
title_fullStr Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
title_full_unstemmed Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
title_sort global market penetration : analysis on malaysian food & beverage manufacturing industry's product competitiveness
granting_institution Multimedia University
granting_department Research Library
publishDate 2002
_version_ 1747829165290160128

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