Factors influencing consumers’ decision making to purchase dates in Malaysia

This research work explores the consumers’ decision making process in purchasing dates in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of dates on its industry’s success over here....

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Bibliographic Details
Main Author: Alqurashi, Qussai Amer
Format: Thesis
Published: 2015
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