Factors influencing consumers’ decision making to purchase dates in Malaysia

This research work explores the consumers’ decision making process in purchasing dates in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of dates on its industry’s success over here....

Full description

Saved in:

Bibliographic Details
Main Author:	Alqurashi, Qussai Amer
Format:	Thesis
Published:	2015
Subjects:	HD Industries Land use Labor HD30.23 Decision making
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-mmu-ep.6223
record_format	uketd_dc
spelling	my-mmu-ep.62232015-06-18T08:40:52Z Factors influencing consumers’ decision making to purchase dates in Malaysia 2015-02 Alqurashi, Qussai Amer HD Industries. Land use. Labor HD30.23 Decision making This research work explores the consumers’ decision making process in purchasing dates in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of dates on its industry’s success over here. To venture this research work in Malaysia, Selangor state has been chosen where a total of two hundred and ten consumers have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A random probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about Country of Origin, price, Quality, brand name, Service, Religious culture and Consumers’ Decision Making process regarding the products of dates available in Malaysia and the level of variable is found to be high . It is found through the descriptive analysis where all the variables have high mean scores which are more than four. From this research results with the aid of Pearson Correlation tests, it is found that all the relationships such as country of origin, price, quality, brand name, Service and religious culture are found to be positive and significant with the consumers’ decision making process in purchasing dates as all the p-values obtained significance at the 0.01 level for 2-tailed. At last the multiple regression analysis suggests that except the brand name all the variables such as Country of origin, Price, Quality, Service, Religious culture with the firms’ green management are significant under the same working environment. 2015-02 Thesis http://shdl.mmu.edu.my/6223/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD Industries Land use Labor HD30.23 Decision making
spellingShingle	HD Industries Land use Labor HD30.23 Decision making Alqurashi, Qussai Amer Factors influencing consumers’ decision making to purchase dates in Malaysia
description	This research work explores the consumers’ decision making process in purchasing dates in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of dates on its industry’s success over here. To venture this research work in Malaysia, Selangor state has been chosen where a total of two hundred and ten consumers have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A random probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about Country of Origin, price, Quality, brand name, Service, Religious culture and Consumers’ Decision Making process regarding the products of dates available in Malaysia and the level of variable is found to be high . It is found through the descriptive analysis where all the variables have high mean scores which are more than four. From this research results with the aid of Pearson Correlation tests, it is found that all the relationships such as country of origin, price, quality, brand name, Service and religious culture are found to be positive and significant with the consumers’ decision making process in purchasing dates as all the p-values obtained significance at the 0.01 level for 2-tailed. At last the multiple regression analysis suggests that except the brand name all the variables such as Country of origin, Price, Quality, Service, Religious culture with the firms’ green management are significant under the same working environment.
format	Thesis
qualification_level	Master's degree
author	Alqurashi, Qussai Amer
author_facet	Alqurashi, Qussai Amer
author_sort	Alqurashi, Qussai Amer
title	Factors influencing consumers’ decision making to purchase dates in Malaysia
title_short	Factors influencing consumers’ decision making to purchase dates in Malaysia
title_full	Factors influencing consumers’ decision making to purchase dates in Malaysia
title_fullStr	Factors influencing consumers’ decision making to purchase dates in Malaysia
title_full_unstemmed	Factors influencing consumers’ decision making to purchase dates in Malaysia
title_sort	factors influencing consumers’ decision making to purchase dates in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2015
_version_	1747829607240826880

Factors influencing consumers’ decision making to purchase dates in Malaysia

Similar Items