Role of social media integration in supply chain performance and competitive advantage

Supply chain considered as one of the important system in converting raw material to an end product. In this era, competition in an industry is not between companies but between supply chains. Supply chain performance and agility indicate the effectiveness of the supply chain. Companies that able to...

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Bibliographic Details
Main Author: Arunasalam, Surenthera Kumaar
Format: Thesis
Published: 2015
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