Role of social media integration in supply chain performance and competitive advantage
Supply chain considered as one of the important system in converting raw material to an end product. In this era, competition in an industry is not between companies but between supply chains. Supply chain performance and agility indicate the effectiveness of the supply chain. Companies that able to...
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| Format: | Thesis |
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2015
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| Summary: | Supply chain considered as one of the important system in converting raw material to an end product. In this era, competition in an industry is not between companies but between supply chains. Supply chain performance and agility indicate the effectiveness of the supply chain. Companies that able to improve the performance and agility of the supply chain can achieve competitive advantage. Communication is one of the important factors in a supply chain. It helps in the transferring of information. Social media have been popular among people. It helps in reducing the communication gap between people. People can easily communicate through social media. Information can easily transferred through social media. Social media integration into supply chain can improve supply chain performance and agility, which this will increase the value of competitive advantage. In this research, 125 respondents from Malaysia who works in supply chain field were chosen. The data collected were analysed through descriptive statistics and structural equation modelling partial least square. |
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