A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi
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my-mmu-ep.6572010-06-29T06:34:23Z A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) 2003-09 Cheng, Yap Tiong LB2361 Curriculum This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi 2003-09 Thesis http://shdl.mmu.edu.my/657/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
LB2361 Curriculum |
| spellingShingle |
LB2361 Curriculum Cheng, Yap Tiong A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| description |
This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Cheng, Yap Tiong |
| author_facet |
Cheng, Yap Tiong |
| author_sort |
Cheng, Yap Tiong |
| title |
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_short |
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_full |
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_fullStr |
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_full_unstemmed |
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_sort |
study on the consumer behavioural intention among customers of mcdonalds and kentucky fried chicken(a study on the fast food industry of nilai) |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2003 |
| _version_ |
1747829185123975168 |